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In the first three quarters of 2016, the toy industry was running slowly
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Since the beginning of 2015, the domestic and international economic environment is complex, the world economic recovery is slow, differentiation is obvious; China's economy is in the growth rate shift, development mode change, economic restructuring, growth momentum transformation of the new situation, downward pressure increasing. In the domestic and foreign markets continue to slump in the situation, the Chinese toy industry to overcome difficulties, the industry economy to maintain a stable, steady growth in the main business income growth, profits also rebounded in the first half showed a recovery, higher than the whole industry Growth in the light industry in the main industry in the upper reaches of the growth level. The third quarter by Christmas, New Year's Day and other orders, the export volume of inertia picked up to stimulate the overall operation of the industry.

As of the third quarter of 2015, the toy industry to achieve the main business income of 1,453.72 billion yuan, an increase of 7.15%; profits of 6.738 billion yuan, an increase of 18.01%; According to the General Administration of Customs data, the first three quarters of the toy industry exports total 124.41 billion US dollar, an increase of 11.65%; imports totaled 395 million US dollars, an increase of 45.84%, is the main industry in the light of the fastest growing imports of industry. The first three quarters of 2015, light industry, the whole industry import and export of two-way landslide, while the toy industry has achieved higher than the two-line growth, the rapid growth of imported toys, although the toy industry will not shake the typical pattern of trade surplus, but we have Vigilance of imported toy brand on the mouth of the impact of toy brands, imported toys to seize the local market in China. With the introduction of rural electricity business policy and the release of the second child policy, the mainland consumer market has great potential, China's toy companies should attach great importance to technological innovation through the promotion of independent brand building to seize the mainland market