Since its launch in 2019, the Jian Dong Surprise Treasure Box, which focuses on unlocking and exploring secrets, has undergone continuous iterations and upgrades, and has ignited the market multiple times. A few days ago, Ye Luoli's Co-branding "Simple Magic Egg", which focuses on the concept of princess blind box, was officially launched.

The product retains the unlocking gameplay of the Treasure Chest series, with accessories that can be assembled into dolls and displayed inside exquisite and transparent simple moving magic eggs as decorations. The unlocking key can serve as the doll's magic wand. The crown can be displayed as a decoration on the top of a simple magic egg, worn as a bracelet, and can also be assembled into an exquisite hair crown with a complimentary comb. In addition, the decoration on the back of the Jiandong Magic Egg can be removed from the inside as a hair clip. Expand the gameplay more and inspire children's imagination.

It is reported that each box contains six simple action magic eggs, corresponding to the six protagonists of Ye Luoli. Each character has a puzzle card, collecting six complete puzzles, and can also be exchanged for hidden simple action magic eggs.