The competition in the toy market is becoming increasingly fierce, and many toy companies hope to open up sales channels through IP authorization. But authorized toys do not necessarily mean they are best-selling products, and product sales still face many uncertain risks. How to maximize the value of authorized IP? How to efficiently transform IP into competitiveness? The All Media Center for Chinese and Foreign Toys recently launched the "IP Toy HOT Brand Plan", in collaboration with well-known consumer new media, children's channels, and Xiaohongshu MCN organizations, to help authorized toy companies increase brand exposure, achieve user reach, and drive IP toy sales. Recently, Zhejiang Jiandong Cultural and Creative Co., Ltd.'s brand "Jiandong Cultural and Creative" has decided to participate in this event.

Zhejiang Jiandong Cultural Creativity Co., Ltd. is a DIY educational children's toy innovation enterprise that integrates cultural research and development, production, and sales. Its brand Jiandong Cultural Creativity focuses on the DIY educational trend toy culture field, bringing value added experience to product functions while also allowing children and parents to enjoy the fun and happiness of parent-child interaction together.

In recent years, Jiandong Cultural Creative has created a series of IP Co-branding products around its popular toy surprise chest. The popular IP partners include: Ye Luoli, Disney, mini spy team, Xiaoling toys, Baokemeng, Tuobao, Zhuzhu's secret, etc.

Promotion of Popular Authorized Products in Jiandong Cultural and Creative Industry

Simplified Magic Egg Leaf Rollie

Authorized IP: Ye Luoli Market launch date: April 2022

Market pricing: 99 yuan, suitable for ages 3 and above

Magic Egg contains 6 types of princesses (Luo Li, Ice Princess, Spirit Princess, Peacock, Time Princess, and White Guangying), and a collection of 6 different princesses can be exchanged for a limited edition princess for free; The accessories obtained through the unlocking gameplay can be assembled into dolls and displayed inside the magic egg as ornaments, and the unlocking key can serve as the princess's magic wand; Containing a crown, it can be displayed as a decoration on the top of the magic egg, worn as a bracelet, and can also be assembled into an exquisite hair crown with the accompanying comb; The decoration on the back of the magic egg can be removed from the inside as a hair clip.

Baibao Box Luxury Edition Ice and Snow Qiyuan Edition

Authorized IP: Disney Launch Date: February 2022

Market pricing: 99 yuan, suitable for ages 3 and above

Featuring two princess designs, Aisha and Anna, with exquisite stickers adorning the treasure chest, there is a chance to obtain a limited edition swing doll; There are various ways to wear necklaces, and the ring key can be played more effectively; Detachable handle, main bag, and storage box for easy carrying when going out. Multiple combinations of pendants, bracelets, and necklaces, creative gameplay, waiting for you to discover!

▄ Jewelry designer ice and snow

Authorized IP: Disney Launch Date: September 2021

Market pricing: 139 yuan Suitable for ages 3 and above

Contains over 210 exquisite accessories, available for DIY with 7 bracelets and 1 necklace, and comes with a limited edition ring, customized by Hong Kong designers; The bowknot small box contains exquisite alloy IP customized swing doll pendants; Also includes a storage handbag for storing small accessories; Comes with a customized display rack for displaying completed accessories.