As a father of three children, Wu Xionghui found that the toys he bought for his children were not cherished and often were discarded after playing a few times. Instead, DIY toys that needed to be manually completed with building blocks were preserved.

On October 18, 2016, Jian Dong, the General Manager of Culture and Creativity, led dozens of employees to start from scratch. With the company and support of all partners and people from all walks of life, they continued to grow and grow. In just 2 years, they have developed into a DIY creative handmade toy company that integrates research and development, production, marketing, and service, becoming a new star that has attracted the attention of the industry!

According to China Foreign Toy Network, in 2017, Jiandong Cultural and Creative achieved a span of traditional distribution channels from scratch, from no customers to customers covering 23 provinces, 5 autonomous regions, and 4 municipalities directly under the central government in China, with a sales revenue of over 30 million yuan. Moreover, the quality, style, and packaging design of the products have been recognized by many customers.

On October 18, 2018, Jiandong Cultural and Creative Industry celebrated its second anniversary. More than 200 representatives from industry associations, media, and dealer partners witnessed the second anniversary ceremony of Jiandong Cultural and Creative Industry in Shanghai.

Speech by Wu Xionghui, General Manager of Jiandong Culture and Creativity

on-site activity

Live performance

In his speech, Wu Xionghui reviewed the development process of the company since its establishment, expressed sincere gratitude to all partners for their love and support, and proposed the future enterprise plan and development goals for Jiandong Cultural and Creative.

On site, we also commended the outstanding dealers for their performance from 2016 to 2018.

With the improvement of economic level and people's quality of life, the enlightenment education for newborns and children will be highly valued. At the same time, in order to prevent children from indulging in the Internet, mobile phones and tablet computers, the Parent–teacher conference is more interested in educational manual toys. Jiandong Cultural Creative believes that educational DIY products have a broad prospect.

Image source: Jian Dong Cultural Creation